Merchandising is where retail strategy meets retail execution. Retail ViVA Merchandising gives merchants the levers — pricing, assortment, promotion, markdown — and connects every lever to the rest of the platform so decisions stick.
A great merchant is part artist, part economist. The system has to support both — the intuition that says "this red dress will move at $89" and the analytics that say "but only at the East Coast stores in week 3 of the season."
Retail ViVA Merchandising provides that range. Strategic planning tools at the top, tactical pricing tools at the till, and a single connected data model in between so a price change actually changes the price everywhere it needs to.
List price, member price, channel price, promotional price, markdown price — all defined centrally, all enforced at every touchpoint. Pricing audit trail by SKU.
Category-level assortment by store cluster, season, customer segment. Plan, stage, and release with confidence that POS and inventory will follow.
BOGO, percentage off, threshold discounts, bundles, member-only, time-bound, loyalty-stacked — all configured without code, all evaluated at POS in real time.
Strategic markdown cadence per category, automated markdown rules based on sell-through and age, full margin visibility throughout the markdown cycle.
Plan budgets, track commitments, control over-buy in real time as POs are placed and goods are received. The OTB is live, not a monthly export.
Sell-through by SKU, by store, by season; margin by category; markdown effectiveness; cross-sell patterns. All native to the platform, not exported to BI.
This module is not "integrated" with the rest of Retail ViVA — it is the rest of Retail ViVA, expressed at one functional surface.
That means data flows in and out without configuration, without API contracts, and without the failure modes that come from stitching software together.