Customer experience is about creating a good perception of your brand in your customer's mind. Retail ViVA Customer Experience captures that perception across every touchpoint, surfaces where it falls short, and gives you the tools to act on it.
A retailer cannot survive on innovative products and competitive prices alone. Unless good customer experience is designed and provided, customer loyalty cannot be enhanced. Customer experience has become a vital strategy for every retailer — and the experience customers feel is what they will judge you on, not the experience you intended to give them.
Retail ViVA Customer Experience provides an automated approach to gather feedback from customers across every touchpoint. The platform analyses results to identify areas of improvement, supports digital customer journeys that create positive first experiences, and lets retailers build on those experiences using NoCode platform tools.
Easy and self-service configuration of feedback loops at every customer touchpoint — store, online, post-purchase, post-service. No development tickets, no third-party survey tools.
Integrated survey and feedback tools that flex to whatever you need to measure — perception, satisfaction, intent, recommendation. Configurable per touchpoint, per segment.
When customer perception is rated low in a specific area, the platform surfaces it for action. Strategy formulation moves from quarterly review cycles to real-time response.
Track how repeat customers perceive their experience over time. Identify what is improving, what is regressing, and where the next intervention is needed.
Every piece of feedback monitored until satisfactory disposal — including any internal process changes triggered by it. The feedback loop closes, not just opens.
Unified view of multi-touchpoint customer experience feedback for analysis and improvement recognition. The customer's whole-journey perception, not fragmented per channel.
This module is not "integrated" with the rest of Retail ViVA — it is the rest of Retail ViVA, expressed at one functional surface.
That means data flows in and out without configuration, without API contracts, and without the failure modes that come from stitching software together.