Today's marketing is being at the place where the customer is — mobile-friendly, web-savvy, social-media-active, in-store. Retail ViVA Campaign Management lets retailers organise, measure, and control marketing effectiveness across every channel the customer chooses.
With personalisation becoming the key to enhancing customer experience, it is time for retailers to make the shift from "customer interaction" to "customer engagement". That shift requires technology that connects the campaign to the customer record, the customer record to the transaction, and the transaction to the outcome.
Retail ViVA Campaign Management closes that loop. Plan or schedule campaigns weekly or annually, customise templates, track budget and actual cost, monitor expected and realised revenue — and feed every learning back into the next campaign's ROI.
Build and customise campaign templates for reuse across seasons. Store templates for future campaigns and run them again with simple variations.
Plan campaigns periodically across the entire financial year — not just the next 30 days. Calendar view of all campaigns supports holistic planning.
Reach customers through their channel of choice — email, SMS, in-store, web, mobile — from a single campaign definition.
Standard integration with mailing software, with reverse integration of campaign templates so design and delivery stay in lockstep.
Focus campaigns on specific target segments. Personalised campaign with tracking codes lets you monitor conversions per segment, per channel, per offer.
Track Return on Investment, identify highest-revenue campaigns, and use the analytics feedback loop to reorganise future campaigns for better ROI.
This module is not "integrated" with the rest of Retail ViVA — it is the rest of Retail ViVA, expressed at one functional surface.
That means data flows in and out without configuration, without API contracts, and without the failure modes that come from stitching software together.